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Article: Partnering for Success.
- Article from:
- Broadcasting & Cable
- Article date:
- May 31, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Michelle Y. Green, a Maryland-based freelance writer,
DirecTV learned the importance of not going it alone. It has made strategic partnerships with a host of companies to improve and expand all areas of its business. Some of them follow:
Programming Partners: DirecTV maintains a programming relationship with more than 200 digital channels and multiplexes, including Encore free Media Group, the largest provider of cable and satellite-delivered premium movie networks in the U.S.
Retail partners: DirecTV has established a network of more than 350 commercial dealers who sell programming, install the Direc TV System and/or provide customer service. ...