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Article: Listen to the band:.(Grateful Dead promotional items marketing techniques)
- Article from:
- Entrepreneur
- Article date:
- June 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IMPLEMENTING NONTRADITIONAL METHODS AND BEST-PRACTICE BUSINESS DECISIONS, THE GRATEFUL DEAD HAS HAD A REMARKABLE 30-YEAR RUN AS A ROCK ICON. FOLLOW THEIR LEAD, AND KEEP YOUR BUSINESS TRUCKIN'.
RADICAL MARKETING, BY ITS VERY NATURE, CAN BE APPLIED BY ORGANIZATIONS BOTH LARGE AND SMALL ACROSS A WIDE DIVERSITY OF INDUSTRIES. IT OFTEN FINDS A CHAMPION IN THE MOST UNLIKELY PLACES.
The Grateful Dead, for example, would seem a strange bedfellow in any collection of exemplary business organizations. A rock 'n' roll band, and a defunct one at that, seems hardly the place to find lessons in brand building and marketing.
Yet the Grateful Dead, over the ...