|
|
Article: EA SPORTS Signs Three Year Supercross Sponsor Agreement; Series Sponsorship Deal Signed in Conjunction with Latest Interactive Sports Franchise EA SPORTS Supercross 2000.
- Article from:
- Business Wire
- Article date:
- June 10, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
REDWOOD CITY, Calif.--(BUSINESS WIRE)--June 10, 1999--
Electronic Arts(TM) (NASDAQ:ERTS), the world's largest interactive entertainment software company, confirmed today that EA SPORTS has signed a long-term sponsorship and licensing agreement with PACE Motor Sports(TM).
The deal will provide EA SPORTS with the primary sponsorship of supercross events promoted by PACE Motor Sports, and which will now be known as the EA SPORTS Supercross Series. In addition the company has begun development of the latest franchise under the EA SPORTS brand, EA SPORTS Supercross 2000.
EA SPORTS will bring the marketing expertise of the strongest brand in the ...