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Article: 1999 MTV Movie Awards Earns Record Rating; 9-11 p.m. Telecast Earns 6.4 Household Rating/10.7 Share Marks a 64% Increase Over Last Year's Show.
- Article from:
- Business Wire
- Article date:
- June 11, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(ENTERTAINMENT WIRE)--June 11, 1999--
"The 1999 MTV Movie Awards" telecast Thurs., June 10 earned a 6.4 rating from 9 to 11 p.m.
This is a 64 percent increase over last year's show and represents approximately 4.6 million viewing households. This marks the highest rating ever for "The MTV Movie Awards."
Among MTV's target 12-34 year old audience, "The 1999 MTV Movie Awards" captured a 7.0 rating/23 share with nearly one out of every four 12-34 year old cable television viewers nationwide tuned in during the 9 to 11 p.m. telecast.
"The MTV Movie Awards," which has been hailed for its clever parodies of blockbuster films, ...