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Article: LIFE'S A BEACH.(beach towels)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- June 7, 1999
- Author:
CopyrightCOPYRIGHT 1999 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA--Beach towels are evolving from a summertime accessory to a fashion staple.
"Retailers are starting to focus [not just on] how many are bought for the beach, but how many are purchased for pools, spas, just relaxing and working out," said Jeff Gregg, vice president of sales and marketing at Santens of America Inc., which manufactures jacquard beach towels.
"Beach is a growing category. We're getting more year-round demand from buyers who are selling bathing suits all year and need to coordinate towels with them," said Rae Blum, vice president of sales at Cobra Trading Co., an importer.
To extend the traditional February-August selling ...