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Article: RadioShack: America's Broadband Store?
- Article from:
- Multichannel News
- Article date:
- June 14, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If consumer-electronics retail giant Tandy Corp. has its way, the name "RadioShack" will bring to mind cable modems and home networks, and not just remote-control cars and replacement batteries.
Over the past several years, RadioShack has been shifting its focus to electronics services so that it would no longer have to try to compete with other top consumer-electronics retailers, like Best Buy Inc. and Circuit City Stores Inc., on the basis of price and product selection.
The chain is adopting the tag line, 'America's Connectivity Store," to highlight its new emphasis on telecommunications services, ranging from wireless-telephone and ...