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Article: Dream Perfumes shows it's on right track.
- Article from:
- Chain Drug Review
- Article date:
- June 7, 1999
CopyrightCOPYRIGHT 1999 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI -- Dream Perfumes Corp., founded by Hugo Castro and his daughter, Ines Castro, has been dedicated to building a specialized niche in fragrance marketing since its debut. And, according to Ines Castro, who serves as managing director, last year proved the company's strategy is right on track.
"There's always room for the big players in the fragrance industry, but we've demonstrated that there is also room for smaller players -- if they do things right," she says.
Doing things right at Dream Perfumes, which opened in 1995, means marketing a line of well-regarded mass fragrances from France in the United States, according to Castro. The lines, for ...