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Article: BMW TV SPOT PITS RESTYLED Z3 VS. RIVALS.
- Article from:
- Automotive News
- Article date:
- June 21, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With new competition on the horizon, BMW of North America Inc. hopes the first TV spot for its restyled 2000 Z3 roadster will help it race past sports-car rivals.
The spot, which broke last week, will be given to regional dealer groups, which will have the option of running it, according to Michael Erne, BMW's roadster manager.
``You may never see them in New York, but you may see them all the time in Atlanta,'' he said of the spot from Publicis of Dallas.
The TV spots follow print ads in USA Today and auto, business and lifestyle magazines.
This is a mildly restyled version of the car BMW launched in 1995 as James Bond's car in ...