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Article: Atlantic Group "Gets Engaged" with BRIDE'S MAGAZINE for Exclusive Multi-Faceted Marketing Alliance.
- Article from:
- Business Wire
- Article date:
- June 29, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(BUSINESS WIRE)--June 29, 1999--
New Partnership Kicks Off With World's First-Ever
Online Wedding June 29
The Atlantic Group and BRIDE'S MAGAZINE have entered into a unique "marriage" aimed at developing comprehensive, multi-faceted marketing opportunities for selected Atlantic recording artists and the world's largest bridal publication and its advertisers. The announcement was made jointly today by Atlantic Records Executive Vice President/General Manager Ron Shapiro and BRIDE'S MAGAZINE Publisher Deborah I. Fine.
"BRIDE'S will include Atlantic in a promotion we've created with Romance Classics called 'WWWedding,' the ...