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Article: TAE-BO MARKETER ADDS HEALTH CLUBS, NEW INFOMERCIALS: MARTIAL ARTS GURU BLANKS TARGETS TV PUSH TO KIDS, SENIORS, ADULTS.
- Article from:
- Advertising Age
- Article date:
- June 28, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Tae-Bo fitness craze will be coming at consumers in a flurry of new marketing punches, including three more infomercials and a chain of health clubs.
The ``Tae-Bo With Billy Blanks'' home video has practically rebuilt the market for fitness videos. Since the kickboxing regime was first hawked via TV infomercials last September, the video has rocketed up the charts and, at times, been No. 1 in sales, besting heavy-selling Walt Disney Co. children's movies.
Now a $75 million-a-year business, there'll be a Tae-Bo pay-per-view event and a four-month tour that will take founder, trainer and karate champion Billy Blanks to the masses.
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