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Article: toysrus.com Announces E-Commerce Developments; Selects Leo Burnett and Starcom as Agencies of Record.

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PR Newswire
Article date:
July 2, 1999
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PARAMUS, N.J., July 2 /PRNewswire/ -- toysrus.com today announced its decision to hire the Leo Burnett Company and Starcom, the independent media services arm of the Chicago-based advertising agency, as its Agencies of Record.

"Our goal is to make the Toys 'R' Us brand number one with families, no matter how they choose to buy their toys and children's products," said Warren Kornblum, Chief Marketing Officer of Toys "R" Us, Inc. (NYSE: TOY).

In related news, Toys "R" Us announced today that Bob Moog, who had hoped to join toysrus.com as its CEO, has been unable to extricate himself from his responsibilities as founder and CEO of University Games. A ...

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