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Article: Twin Cities.(strong sales of toys tied to movie 'Star Wars: Episode I')
- Article from:
- Playthings
- Article date:
- June 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Star Wars: Episode I - The Phantom Menace has many retailers starry-eyed about its licensed goods potential. Although a number of movie-linked toys and games in recent months have failed to keep their promises, Star Wars is virtually risk-free, in view of its successful product-launch more than two decades ago, its cult/collector following, and the humongous publicity fueling this movie.
One national specialty chain keyed into the hype by opening its stores at midnight May 3 so that customers, to whom it offered the possibility of being "the first kid on your block to own the new products," could start buying Star Wars toys and games (purchases prohibited prior ...