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Article: Chicago.(strong sales of toys tied to movie 'Star Wars: Episode I - The Phantom Menace')
- Article from:
- Playthings
- Article date:
- June 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Of course, Star Wars 'anythings' should prove to be a success this year. It's been wonderful to see marketing of a movie explode!" was the comment of the co-owner of four high-end suburban toy stores. Some of those products will be rockets by Estes ($19.95 and up), games by Milton Bradley and Parker Brothers, glow-in-the-dark items by Illuminations ($4.95 and up), rubber figures by Applause ($4.95), and Lego construction sets. "Things have changed since the 'force' was with us before," she added.
Dolls continue to sell at a consistent pace. Finding success this spring are Corolle's Mini-Calin ($14.95) and big sister ($37). The positive feature of this line is ...
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Transcript: LATEST TOY CRAZE
ABC World News This Morning;
November 11, 1998 ;
491 words
... ... And finally this morning, once again evidence that everything old is, in fact, new again. Here in England, the latest toy craze isn't a talking doll or a beanbag animal. It's an old favorite on a string. Here's ABC's Lucretia Cuen. LUCRETIA ...
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