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Article: Specialty market offers room to grow: unique licensed properties find a home in specialty stores.(toys)
- Article from:
- Playthings
- Article date:
- June 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Meandering through toy departments in major chains these days is no easy task. The shelves are overcrowded with "the next hot toy", "the next hot movie" and consumer choice is limited by overly practical economic concerns.
The good news is that this creates a tremendous opportunity for specialty stores. And, as a result, the specialty market for toys is an increasingly important home for unique licensed properties that require nurturing.
With bigger chains continuing to clamor for the next blockbuster, the specialty retailer provides a wonderful safe haven for new and established properties allowing them to grow and become a sustainable brand.
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