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Article: Outsell Releases Study of Information Professionals, Introduces Information Loyalty Measurement Model.
- Article from:
- Information Today
- Article date:
- July 1, 1999
CopyrightCOPYRIGHT 1999 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Outsell, Inc., a California-based information industry research and advisory firm, has released a study indicating that information professionals are moving up the value chain within their corporations, reporting to executive-level management, and uncoupling from the traditional "library" to participate in new information groups such as desktop deployment services and global content strategy units. Moreover, they are taking on strategic roles as analysts and project team members within individual business units, according to the study. These changes are placing new demands on the profession and-greatly affecting resources and budgets.
"Information professionals ...