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Article: Cold Sore Web Site from SmithKline Beecham Has Interactive Appeal.
- Article from:
- PR Newswire
- Article date:
- July 13, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH, July 13 /PRNewswire/ -- Denavir(R) (penciclovir cream) 1%, the first and only prescription medicine approved by the U.S. Food and Drug Administration for the treatment of recurrent cold sores in healthy adults, today launched a redesigned Internet site featuring up-to-date information on cold sores, information about a $5 rebate program and details about a contest with a grand prize that can be worth $10,000.
"The focus is on content, providing important information to cold sore sufferers, because this is a medical condition that needs medical attention," said Geoff Melick, senior account manager for iXL, the Chicago firm that redesigned the site.
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