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Article: Directories For Locating Market Research Reports.
- Article from:
- The Information Advisor
- Article date:
- June 1, 1999
CopyrightCOPYRIGHT 1999 Find/SVP. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market research reports are accessible over the Web several ways: via market research publishers' own sites (e.g., Euromonitor: www.euromonitor.com etc.), via aggregators (e.g., IMRMall: wwwimrmall.com etc.) and via traditional and Web-based search systems (e.g., Dialog, Intelliquest, etc). This is a positive state of affairs for those conducting market research online.
However, it's worth remembering that not all market research reports are made available on the Web. For example, there are small niche and boutique market research firms that may not make their studies available via the major online services or via the aggregators, and not even over their own ...