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Article: Promotional products effective in fund-raising campaigns.
- Article from:
- Fund Raising Management
- Article date:
- May 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Promotional products can effectively serve as announcements, reminders and "thank-yous" to keep fund-raising activities on the minds of donors and prospects.
In general, public confidence in most institutions in society is increasing, according to a recent study by Independent Sector, the Washington-based non-profit coalition that provides trend data on charitable behavior. In addition, the same study concluded that better economic conditions led to an increase in average household contributions for a majority of households.
However, research also revealed that Americans felt less of a need for charitable organizations today and the percentage of ...