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Article: WOLFGANG JOOP TOASTS MILLENNIUM WITH ROCOCO.
- Article from:
- WWD
- Article date:
- July 16, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Berlin -- The asymmetric glass flow of the flacon has yet to be perfected, the mother-of-pearl finishing on the robin's egg blue and apricot box is still in the works, the final ad motif hasn't been chosen and the scent is not officially due on the shelves before Feb. 2,000.
But none of that stopped Wolfgang Joop and Lancaster from throwing an all-out international press launch here and in Potsdam, Germany, recently for Rococo, the new Joop women's fragrance.
Rococo will have a phased rollout, like last week's launch itself. The day's proceedings started with the mayor of Potsdam and a champagne toast in newly renovated quarters at Sanssouci, Frederick ...