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Article: Nielsen//Netratings Launches Internet Advertising Index; New Index Tracks Internet Advertising Trends.
- Article from:
- Business Wire
- Article date:
- July 19, 1999
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NEW YORK--(BUSINESS WIRE)--July 19, 1999--
Internet advertising to home users increased 3.9% in June compared to May, according to a newly established Internet Advertising Index from Nielsen//NetRatings.
The Index, announced today by Nielsen Media Research and NetRatings, Inc., provides Internet researchers and analysts with a new tool for tracking changes in Internet advertising activity over time. The Index compares changes each month in the number of Internet advertisements successfully loaded on Web pages visited by Nielsen//NetRatings home panelists. As a result of the changes between May and June, the Internet Advertising Index stands at 103.9 for ...