Articles > Popular publications > PR Newswire press releases > July-September 1999 > Thursday, July 22

Article: Frontier Announces Branding Program.

Article from:
PR Newswire
Article date:
July 22, 1999
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HOUSTON, July 22 /PRNewswire/ -- Frontier Oil Corporation (NYSE: FTO) ("FTO") announced today that it is offering a branding program in its Rocky Mountain market area to accommodate the smaller, independent gasoline marketer. Frontier's "raring horse" logo is very much a part of the western heritage and is readily recognized throughout Frontier's marketing area. The Rocky Mountain area has experienced strong growth over the last several years and Frontier expects to improve its marketing presence, with the branding program. Frontier's branding program, which includes aggressive rebate incentives for image improvements, volume rebates and competitive wholesale buying is ...

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