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Article: Hallmark Keepsake Ornament Premiere Sets Sales Records.
- Article from:
- PR Newswire
- Article date:
- July 23, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First-Weekend Hallmark Keepsake Ornament Sales Jump 44 Percent Over Last Year
KANSAS CITY, Mo., July 23 /PRNewswire/ -- Hallmark Cards, Inc., announced today that the Hallmark Keepsake Ornament Premiere, held July 17 -- 18, resulted in a record number of first-weekend ornament sales for Hallmark Gold Crown(R) Stores.
Keepsake Ornament sales were up 44 percent compared to last year's Ornament Premiere. In addition, this surge in ornament sales led to a 24 percent increase in overall same-store sales when compared to last year's event.
"Hallmark Gold Crown retailers across the network are very pleased," says Doranne Hudson, Hallmark vice ...