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Article: MCDONALD'S PLANS SOMETHING XTRA: SETS ROLLOUT FOR 3 NEW SANDWICHES.
- Article from:
- Crain's Chicago Business
- Article date:
- July 19, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's Corp. is counting on three sandwiches now being test- marketed to vault it back into the new-product forefront of the fast-food game.
Stung by the high-profile failure of its Arch Deluxe in 1996, Oak Brook-based McDonald's has shied away from big product launches as it helped franchisees finance the installation of new cooking equipment.
The Big Xtra, a large burger with lettuce and tomato, and two revamped chicken sandwiches -- McCrispy Chicken and a grilled chicken -- top the list of contenders for chainwide rollout once the burger giant has completed the addition of the new cooking system throughout its 12,500 U.S. outlets.
A ...