Article: Battery Maker Duracell Takes Page Out of Gillette's Razor Playbook.

Article: GILLETTE-DURACELL DEAL APPROVED.(BUSINESS)
Albany Times Union (Albany, NY);  December 31, 1996 ;     700+ words ... ... Bloomberg Business News BOSTON -- Gillette Co. and Duracell International Inc. shareholders approved Gillette's purchase of the battery maker ... shareholders will get 0.904 of a Gillette share for each Duracell share they hold. The purchase ...

Article: Shareholders back Gillette, Duracell $7.8b deal to ...
The Boston Globe;  December 31, 1996 ;     466 words ...As expected, shareholders of Gillette Co. and Duracell International Inc. yesterday approved Gillette's purchase of the battery maker ... foreign markets, and putting Duracell batteries into Gillette's vaunted world-wide distribution ...

Article: Gillette makes $7.8b deal for battery king Duracell
The Boston Globe;  September 13, 1996 ;     700+ words ... ... many jobs could be lost at Duracell. Gillette employs more than 33,000 ... shelf space. By acquiring Duracell, Gillette can use its well-developed ... big international markets to Duracell -- Gillette does business in more than ...

Article: Gillette to Purchase Duracell for $7 Billion; Deal ...
The Washington Post;  September 13, 1996 ;     700+ words ... ... 2 billion. Zeien said Gillette first approached Duracell, based in Bethel, Conn ... the combination of the Gillette and Duracell merchandising forces ... up more than 10 times Duracell's sales. Gillette's added distribution ...

Article: GILLETTE: ADS WILL RECHARGE DURACELL $100M CAMPAIGN ...
The Boston Globe;  March 29, 2001 ;     700+ words ... ... to revive its ailing Duracell battery division, Gillette Co. said yesterday that ... 30 percent of overall Gillette sales. But Duracell's operating profit ... are planned. In 1996, Gillette acquired Duracell International Inc. for ...

Article: Gillette, Duracell Report High Sales, Profits in ...
Knight Ridder/Tribune Business News;  October 19, 1996 ;     607 words ... ... Meanwhile, Duracell International ... acquired by Gillette, said profits ... Separately, Gillette said Henry R. Kravis, a Duracell director and ... will join Gillette's board of ... completion of the Duracell merger, which ...

Article: IS IT IN GILLETTE'S POWER TO RECHARGE DURACELL? ...
The Boston Globe;  June 3, 2001 ;     700+ words ... ... assault is the Duracell battery. Can the ... of the hat or is Gillette destined to slug ... powerless to stop Duracell's slide. Since spring 1999, Gillette's stock price ... different. When Gillette bought Duracell for about $7 billion ...