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Article: Columbia Sportswear Signs License Agreement With Crescent Hosiery For Active Outdoor And Casual Socks; Deal Marks Company's First In New License Strategy.
- Article from:
- Business Wire
- Article date:
- July 27, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PORTLAND, Ore.--(BUSINESS WIRE)--July 27, 1999--
International outdoor apparel and footwear manufacturer Columbia Sportswear Company(R) (Nasdaq:COLM) today announced it has entered into a license agreement with Crescent Hosiery Mills, Inc. to produce men's, women's and children's socks.
The collection of active outdoor and casual socks, which will be the first product line under the Company's recently launched licensing program, will be available in stores for Fall 2000.
Columbia Sportswear estimates that the U.S. market value for the active outdoor and casual sock business approaches $100 million in annual wholesale revenues. According to ...