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Article: Martha Stewart Home Branded Collection of Decorative Fabrics for the Specialty Channel Debuting in September 1999.
- Article from:
- PR Newswire
- Article date:
- July 27, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, July 27 /PRNewswire/ -- Martha Stewart Living Omnimedia announced today that the company will introduce in September a branded collection of decorative fabrics for the home, "Martha Stewart Home," aimed at the specialty channel of distribution.
The Martha Stewart Home launch will introduce a collection of 89 different fabrics (skus). The collections will be updated twice annually, in the spring and in the fall, with approximately 80 fabrics (skus) in each season. Martha Stewart Home is scheduled to reach a full fabric assortment in spring 2001 with approximately 350 skus.
The initial offering will consist of three collections named after ...