Article: Online Investment Bank Opens IPOs to the Little Guy, CEO Says.

Knight Ridder/Tribune Business News

Jul. 25 -- Walter Cruttenden III wakes up every day at 4:30 a.m., sits in a chair with his eyes closed and meditates for an hour. Is this any way for an investment banker to behave?

If you're leading a revolution on the Internet, perhaps. Cruttenden is one of a handful of online investment bankers using the medium of the moment to force open a way for small investors to buy new stocks.

It's an effort that has attracted plenty of attention since February, when Cruttenden formed E-Offering Corp. with just nine employees and partner Sandy Robertson, the founder and former chief executive of Robertson Stephens, ...

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