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Article: A SIMPLER FUTURE FOR HAIR; HAIR ACCESSORIES ARE SO STRONG, THEY'VE BECOME A MARKET STAPLE. BUT DESIGNERS AND RETAILERS AREN'T RESTING ON THEIR LAURELS -- OR BUTTERFLIES, FOR THAT MATTER.
- Article from:
- WWD
- Article date:
- July 26, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Butterflies and flowers aren't forever.
It's true that these motifs have catapulted the hair accessories category to new heights, and they are expected to continue their winning ways, at least in the immediate future. But vendors and designers are trying to figure out the next big thing that will keep the sector flying high.
Many say hair goods have come into their own as a category and hair accessories have reached the status of a market staple.
The keys in hair accessories, for the millennium and beyond, are simplicity and innovation, moving away from the plethora of insects and flowers that accounted for record sales, according ...