|
|
Article: Internet Is Revolutionizing How Consumers Can Influence Products and Services; Greenfield Online Gives Consumers A Way to be Heard.
- Article from:
- PR Newswire
- Article date:
- August 3, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WESTPORT, Conn., Aug. 3 /PRNewswire/ -- The speed, reach and power of the Internet is revolutionizing the way consumers can be heard by America's corporations, according to marketing research expert Rudy Nadilo, CEO of Greenfield Online, Inc.
"Marketers are turning to the Internet for actionable information because consumers are more willing to participate and give candid answers. Besides, today's busy people are less willing to answer telephone surveys," Nadilo maintains.
Teens are telling which music CDs they are likely to buy. College kids are identifying which snack foods they prefer. Lesbians and gay men are saying which financial services ...