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Article: Why wool still works.(Archery Aisle)(as an outdoor clothing material)(Column)
- Article from:
- Shooting Industry
- Article date:
- July 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wool. For many years, it was a staple item in the serious outdoorsman's closet. But with the advent of the new synthetic fabrics, critics say it's lost much of its usefulness, both as a garment for hunters and fishermen - and as a sales item for retailers.
Not so, says Ron Bernstine, director of Sporting Group and Special Accounts for Woolrich Inc. Wool is just as useful in today's field and today's marketplace; its uses are just different than they were 50 years ago.
"In the past, wool was primarily used as an outerwear garment," Bernstine says. "It started out being a fairly heavyweight fabric. But today, through technology, we're adding more modern ...