Article: Optics 1999: selling the difference.(firearms sights)(Cover Story)

CUSTOMERS WILL BUY QUALITY RIFLESCOPES, BINOCULARS AND SPOTTING SCOPES - WHEN THEY SEE IT!

Are you realizing increased optic sales? If not, according to top dealers, "you're doing something wrong!" Industry experts see optics as one of the "hot" anti "stable" niches in the marketplace. Today's customers are eager to buy quality optics and companies are responding.

There is something about quality optics that have an almost irresistible draw for most shooters. The sight of a hidden buck as he jumps sharply into focus or a tail-flicking prairie dog poking his nose out of a hole at 500 yards is addicting. Quality optics brings worlds just out of reach ...

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