Article: Hot products from Pure Fishing include new fluorocarbon line.(Weekend Athlete)

ALBA, Texas - Pure Fishing, the new umbrella name for a time-tested American company that years ago was known only as Berkley (later Outdoor Technologies Group) of Spirit Lake, Iowa, has grown immensely.

Its fishing and recreational equipment sales begin with the famous Berkley name that includes a variety of premium fishing lines, scented Power Baits, new Sqwormer salt-treated plastic worms, Berkley rods and Frenzy crankbaits. The firm also owns the Swedish-made Abu-Garcia line of reels that includes the world-renowned Ambassadeur and Morrum bait-casting models, as well as the new Suveran and Abu-Garcia center-drag spinning reels.

Pure Fishing also ...

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