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Article: ORIGINS TO LAUNCH SLEEP LINE.
- Article from:
- WWD
- Article date:
- August 6, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- If the Origins team gets its wish, the company's new line will put consumers to sleep.
The Sensory Therapy sleep line, a collection of seven stockkeeping units designed to promote restful slumber, will roll out to more than 400 department and specialty store doors, including the 10-year-old brand's 51 company-owned stores, in October.
The line will also be available through the company's catalog and will be sold on Origins' web site, www.origins.com, which went up this week.
"We have been researching different product categories, and we found that universally, an incredible number of people suffer from either sleep deprivation or ...