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Article: The Leonhardt Group Puts The Bon Marche on Track for a 'BONyear' With a New Brand Strategy.
- Article from:
- PR Newswire
- Article date:
- August 11, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE, Aug. 11 /PRNewswire/ -- Realizing that taking action to reposition the chain's brand and image was vital to its survival, The Bon Marche management recently called on The Leonhardt Group (TLG), a Seattle-based brand strategy and messaging firm, to interpret the results of an in-depth brand study, and to recommend a creative strategy for reversing recent trends. The Leonhardt Group's new brand strategy has resulted in a lively new brand messaging system that is now being applied across all advertising, packaging, in-store point-of-purchase, direct-mail and internal communications materials. The effort has paid off almost immediately for The Bon Marche, and the ...