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Article: South Florida Ports Engage in Marketing as Latin American Trade Slows.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 10, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Aug. 6 -- Port Marketing Manager Carlos Buqueras remembers simpler days.
When Latin American trade was booming in the early and mid '90s, it was no tough task to get shipping lines to add routes and extra vessels in South Florida, the prime U.S. gateway to the Americas.
In those days, the challenge for Buqueras was to persuade lines to expand into his base at Port Everglades, then a minor seaport compared to the giant Port of Miami.
No longer.
Today, as trade slows with Latin America, and shipping lines merge to cut costs, both Buqueras and Miami counterparts face a thornier task: Trying to ...