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Article: Harbor Freight Tools Builds E-Commerce Individualization Strategy With DataSage netCustomer.
- Article from:
- PR Newswire
- Article date:
- August 16, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Integrating Cross-Channel Data Enables Discount Tools Retailer to
Uniquely Serve Each Customer
READING, Mass., Aug. 16 /PRNewswire/ -- DataSage, Inc., the pioneer of e- commerce individualization software solutions, today announced that Camarillo, Calif.-based Harbor Freight Tools has selected DataSage netCustomer(TM) to conduct cross-channel analysis of its on-line, retail, and catalog operations. By capturing all aspects of customer behavior at the individual level across different selling channels, Harbor Freight Tools gains a distinct competitive advantage that enables them to tailor web site content, advertising, promotions, e-mail and other 1:1 ...