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Article: July Internet Advertising Index From Nielsen//NetRatings; Internet Advertising Increases by 7.4%.
- Article from:
- Business Wire
- Article date:
- August 17, 1999
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NEW YORK--(BUSINESS WIRE)--Aug. 17, 1999--
Internet advertising to home users increased 7.4% in July compared to June, according to the Internet Advertising Index from Nielsen//NetRatings, the Internet audience measurement service of Nielsen Media Research and NetRatings, Inc.
This compares to June's increase of 3.9%, which resulted in an overall growth of 11.6% from May to July. The Internet Advertising Index for July is 116.
Advertising activity for July (Table 1 & 2, page 2) shows the top ten advertisers accounted for 30.3% of Nielsen//NetRatings-measured Internet advertising. In June, the top ten advertisers accounted for 28.1% of measured ...