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Article: AMERICAN EAGLE BUILDS NEW NESTS.
- Article from:
- WWD
- Article date:
- August 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- In marketing and sales -- and even in the courts -- American Eagle Outfitters is soaring past the competition.
Now it's flying into a new expansion phase and a high-tech playing field, with prototype store designs being tested in San Francisco and Monroeville, Pa., innovative selling methods under exploration and an increase of some 20 percent in its store count targeted for this year.
"Every retailer has to evolve," said Laura A. Weil, executive vice president and chief financial officer, who was interviewed along with other top officials. "With our merchandise clearly defined to target the company's core customer, now is the time to ...