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Article: CROSS COLOURS IS BACK IN TOWN FOR THE HIP-HOP GUY STAGE II TO RELAUNCH THE URBAN BRAND AT MAGIC AT LOWER PRICE POINTS FOR THE SAME URBAN CUSTOMER.
- Article from:
- Daily News Record
- Article date:
- August 16, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cross Colours, the urban brand that helped create the hip-hop cottage industry 10 years ago, is making a long-overdue reappearance in Las Vegas when MAGIC opens on Aug. 30 for its four-day run. The label is being relaunched by Stage II and practically everything but the name has been changed.
Start with the slick, new Cross Colours logo, check out the expanded line and added classifications, and then stop at the price points, which are more than a shade lower. They're described as "totally affordable" by Richard Siskind, CEO of Stage II, the public company that acquired the onetime megabrand last April.
What hasn't changed is the focus of the line that ...