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Article: DoubleClick and emitch Announce Australia's Largest Online Advertising Purchase; A $10 million deal to increase total advertising market by more than 30%.
- Article from:
- Business Wire
- Article date:
- August 24, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(BUSINESS WIRE)--Aug. 24, 1999--
DoubleClick Australia Pty Limited, Australia's leading Internet Advertising Solutions Company, and emitch Pty Ltd, Australia's first specialist independent online media agency, today announced a partnership in which emitch has secured a A$10 million media buy across DoubleClick's premium branded sites for its growing roster of clients. This one deal increases the total dollars being spent in the Australian online advertising market, which is estimated to be A$25-30 million, by more than 30 percent.
"The emitch and DoubleClick partnership represents a real step forward in the maturing online advertising market ...