Article: VIGNETTE: Le Monde redesign keeps visitors engaged fo for twice as long.

M2 PRESSWIRE-26 August 1999-VIGNETTE: Le Monde redesign keeps visitors engaged for twice as long (C)1994-99 M2 COMMUNICATIONS LTD

RDATE:260899

* New look sticky website allows advertisers to reach affluent French consumers

Le Monde Interactive, the online version of France's largest circulation daily newspaper reports a 15% increase in page impressions one month after implementing Vignette's platform for Internet Relationship Management. The site's log files showed over 6.5 million dynamically built pages were served to visitors during June.

Although the number of media properties suitable for advertisers targeting the expanding ...

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