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Article: Vitamins.com Secures $22.5 Million in Funding; Funds Will Be Deployed to Expand Operations and Extend Brand Awareness.
- Article from:
- Business Wire
- Article date:
- August 27, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON--(BUSINESS WIRE)--Aug. 27, 1999--
Robert Haft, Chairman of Vitamins.com, a leading "clicks and mortar" retailer of vitamins and nutritional supplements, announced today that the company has raised $22.5 million in equity capital from several leading venture capital firms and a large strategic investor to execute an aggressive growth strategy.
This financing allows Vitamins.com to increase its brand awareness through targeted marketing programs, to enhance the customer retailing experience by expanding the functionality of its next generation Web site and to complete complementary acquisitions.
Vitamins.com will continue to open ...