|
|
Article: Arm & Hammer refreshes baking soda sales with its new Fridge-n-Freezer box.
- Article from:
- Food & Drug Packaging
- Article date:
- August 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The roots of Church & Dwight's Arm & Hammer baking soda go back to the day in 1834 when Dr. Austin Church left his medical practice to begin commercially producing sodium bicarbonate. Though company names and packages have evolved since that beginning, the product packaged today is identical to that original material.
Over the years, Arm & Hammer baking soda (as it came to be called) became an icon of American life. Today, the company estimates that as many as 95% of U.S. homes contain at least one of the familiar yellow paperboard boxes with the red, white and blue arm and hammer emblem.
Over the years, product uses have changed, however. As baking ...