Article: HP Launches eliptica Brand of Imaging Supplies for Non-HP Equipment; eliptica Provides Cost Savings and Enhanced Ordering Convenience to Xerox Copier Customers.

PALO ALTO, Calif.--(BUSINESS WIRE)--Aug. 31, 1999--

Leveraging its expertise in imaging and supplies, Hewlett-Packard Company today announced the eliptica brand of supplies for non-HP copiers and other imaging equipment. eliptica supplies are part of HP's strategy to provide low-cost supplies to resellers and consumers who have requested choices for their supplies from a trustworthy source.

The eliptica toner line is expected to be available on Sept. 1 and will offer toner products for use in 59 Xerox copier/printer models ranging from small, desktop copiers to large, production copiers. These copier toner products, built with the same quality ...

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