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Article: Electronic Arts to Sponsor Las Vegas Bowl; EA SPORTS' Las Vegas Bowl to Coincide with the 64 College Campus NCAA Football 2000 Video Game Championships.
- Article from:
- Business Wire
- Article date:
- August 31, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 31, 1999--
Electronic Arts(TM) (Nasdaq: ERTS), the world's largest interactive entertainment software company, today announced that it has signed a sponsorship agreement with the Las Vegas Bowl. The deal makes EA SPORTS the primary sponsor of the nationally televised college football game which will now be known as the EA SPORTS Las Vegas Bowl. The game is the first of the NCAA bowl series and takes place on December 18, 1999.
The EA SPORTS Las Vegas Bowl has featured top NCAA football programs since 1992 and attracted over 100,000 college football enthusiasts. This year the game celebrates its eighth year in ...