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Article: Complete Idiot's Guides Leap from Printed Pages to Productivity Software.
- Article from:
- PR Newswire
- Article date:
- September 8, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INDIANAPOLIS, Sept. 8 /PRNewswire/ -_ Capitalizing on their success with the "The Complete Idiot's Guide" line of lifestyle and technology books, Macmillan USA today announced the upcoming release of several "Complete Idiot's Guide" software products for small office and home office users. With millions of copies of "Complete Idiot's Guides" sold, Macmillan USA will use the same ease-of-use philosophy in the software.
"The 'Complete Idiot's Guide' brand is an ideal one to associate with the business software we're about to launch," said Lynn Zingraf, vice-president and publisher of Macmillan Software. "The brand invokes a feeling of ease-of- use and a quick ...