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Article: Eaglemark Financial Services, Inc. Becomes Harley-Davidson Financial Services, Inc.; New Name Banks on Brand Equity and Better Identifies Core Business.
- Article from:
- Business Wire
- Article date:
- September 8, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO--(BUSINESS WIRE)--Sept. 8, 1999--
Eaglemark Financial Services, Inc., has changed its name to Harley-Davidson Financial Services, Inc., to better identify the company with its core business of financing and insuring Harley-Davidson motorcycles.
"The name Harley-Davidson Financial Services, Inc. readily identifies our core business and parallels our corporate mission to provide expert financial services primarily for the Harley-Davidson family," says Donna Zarcone, president and chief operating officer of Harley-Davidson Financial Services. "In addition, this change will allow us to benefit from the brand equity in the Harley-Davidson name."
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