Article: 24/7 Media Signs Medical Economics Company and Launches Health Professional Channel; First Channel in 24/7 Business-to-Business Network Features PDR.net-SM- as Anchor Site.

NEW YORK--(BUSINESS WIRE)--Sept. 8, 1999--

24/7 Media, Inc. (NASDAQ: TFSM), one of the largest Internet media companies, today announced that it has signed an exclusive global Internet advertising services agreement with Medical Economics Company Inc., a publisher of leading healthcare magazines and directories. Under the agreement, 24/7 Media will sell sponsorships and advertising on PDR.net(SM), an umbrella medical and healthcare Web site that incorporates several leading publications and journals published by Medical Economics Company Inc., including: the Physicians' Desk Reference(R), Medical Economics(R) magazine, Contemporary OB/GYN(R), Contemporary ...

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