Article: Cheesecakes: hottest slice of dessert category.(Special Report: Frozen Desserts)(Industry Overview)

Driven by the introduction of new products, the frozen cheesecake category continues to register double-digit growth in dollar sales, according to Information Resources Inc. (IRI) of Chicago, Ill.

Although dollar sales in the frozen desserts category as a whole were relatively fiat at $736.2 million this year, sales of frozen cheesecakes rose 12.9%, from $56.1 million to $63.4 million, for the 52-week period ending April 25, 1999, according to IRI; unit sales rose 7.9%.

Frozen cheesecakes currently rank as one of the hottest sub-categories of frozen food this year. "If there is one segment of the frozen desserts category, that is doing well right now, it ...

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