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Article: Cheesecakes: hottest slice of dessert category.(Special Report: Frozen Desserts)(Industry Overview)
- Article from:
- Frozen Food Age
- Article date:
- August 1, 1999
- Author:
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Copyright informationCOPYRIGHT 1999 VNU Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Driven by the introduction of new products, the frozen cheesecake category continues to register double-digit growth in dollar sales, according to Information Resources Inc. (IRI) of Chicago, Ill.
Although dollar sales in the frozen desserts category as a whole were relatively fiat at $736.2 million this year, sales of frozen cheesecakes rose 12.9%, from $56.1 million to $63.4 million, for the 52-week period ending April 25, 1999, according to IRI; unit sales rose 7.9%.
Frozen cheesecakes currently rank as one of the hottest sub-categories of frozen food this year. "If there is one segment of the frozen desserts category, that is doing well right now, it ...
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