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Article: Web site marketing basics.(Cover Report: Origination Strategies.)(mortgage banks)(Cover Story)
- Article from:
- Mortgage Banking
- Article date:
- August 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Mortgage Bankers Association of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WE ALL KNOW IT; WE ALL DO IT. OUR CUSTOMERS KNOW IT, TOO. WE ALL USE THE POWER OF THE INTERNET SEARCH ENGINES TO MAKE OUR LIFE EASIER.
Whenever typical Web users need to find something on the Internet, they will almost always go to one of the top search engines (i.e., Infoseek, AltaVista, HotBot, Excite, Yahoo!) to conduct a search. Then they will usually look only at the first 30 returned search results, rarely venturing beyond those. If no results look relevant, Web users will run another search using a variation of the keywords used in the first search. If nothing of interest is found this second time around, they will often switch to a different search engine ...